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iRates Revolution in automated hotel revenue management

Our Team

Come meet the team responsible for i-Rates, your only solution for Hotel Revenue Management!

Co-founder, Project Leader, VP of Business Development Ira Vouk

Ira is a successful Revenue Manager at multiple hotel properties. With a background in sociology and marketing research, she has been able to apply her knowledge and experience to the hotel industry and develop many innovative ideas.

MA in Sociology, MBA, 10 years of experience in hospitality Revenue Management, Professional Revenue Management Consultant, Certified Revenue Manager and Certified Hospitality Administrator, Board member at HSMAI, Revenue Manager of the Year 2013 Award finalist, Ira knows each and every detail of the hospitality business and has been the driver of our project since day one.

Ira Vouk

Project Founder, CEO, Angel Investor Vadim Asadov

Vadim is an entrepreneur and scientist. In 1998, he founded NeurOK LLC, a Russian-American high-tech incubator that specializes in the early stage financing and commercialization of technologies. As CEO of NeurOK LLC he has led the strategic planning, fund raising and operational startup of several companies in diverse fields, including: complex data processing software, optics, telecommunications, games and drug development.

Vadim obtained his BS in Theoretical Physics in Moscow State University in 1993 and then spent 6 years in investment banking and oil industries.

Vadim Asadov

Development Team

CTO Alexey Lazarev

Alexey is a geek with 15 years in software development. He likes to formalize customer wishes turning them into the rigorous formality of programming code. Applications he created varied from video games to financial instruments.

Currently Alexey is the team leader of highly qualified specialists in artificial intelligence technologies, pattern recognition, and machine learning.

MS in Rocketry in Bauman Moscow State Technical University. Worked for five years in high-precision computer modeling of space flights.

Alexey Lazarev


Scientific Advisor Serge Terekhov

Serge has been the Deputy director and Chief Scientific Officer at NeurOK Techsoft, LLC since the foundation of the company. He was also the head of artificial neural networks laboratory at the Russian Federal Nuclear Center and is the author of more than 50 publications.

Serge has been the team leader of scientific (1994-1999) and commercial (2000-present) projects, devoted to industrial data analysis by machine learning methods, lecturer, and presenter of machine learning and applications courses. Serge's primary research interest lies in applications of neural networks, genetic algorithms and other soft computing and optimization technologies in various aspects of data mining and data-driven inference.

Currently, Serge supervises a team of the best specialists in artificial intelligence technologies, pattern recognition, and machine learning.

Serge Terekhov

Scientific Advisor Oleg Diyankov

Oleg Diyankov is a renowned mathematician and high-performance technical computing developer who specializes in developing ground-breaking algorithms in numerical mathematics and computational programming.

Before founding NeurOK Software in 2001, Oleg worked for more than 20 years at the All-Russian Scientific Research Institute of Technical Physics, one of Russia’s two federal nuclear centers, where he rose to Head of Laboratory.

Oleg has authored or co-authored more than 100 papers and about 10 patents on topics such as computational fluid dynamics, computational magneto-hydrodynamics, numerical algorithms for linear systems solutions and plasma physics. He earned his Ph.D. from the Institute for Mathematics and Mechanics at the Russian Academy of Sciences (Ekaterinburg), with a specialty in Numerical Mathematics.

Oleg Diyankov

Ken Edwards

Ken Edwards is a graduate of the University of Nevada, Las Vegas, a top hospitality university in the nation, where he received his B.S. degree in Hotel Management. In addition, Ken graduated from the Culinary Institute of America, continuing his education in the Food and Beverage field. Ken spent 17 years as the Owner of Tristar Hotel Group, spending the majority of his time building, operating and developing hotels throughout the country, including building/purchasing 18 hotels.

Ken also owns HMBookstore - the leader in Hospitality Training. HMBookstore has sold more than 10,000 eBooks to Hospitality University students and was recently featured as top eBook training by Hotel Impossible-Travel Channel. Ken has dedicated the last five years to creating a web-based learning management system providing hospitality training to university students, hotel operators and hotel employees globally.

Ken Edwards

Phil Beilke

Phil is a hospitality revenue & operations consultant with over 20 years of experience creating strategic pricing, revenue management and operations management solutions advising hotels, as well as management companies and brands.

Phil is a member of HSMAI and serves on Mercyhurst University, Walker School of Business Advisory Board and the National Advisory Board for Hospitality, Sport & Event Management at the University of Findlay.

Phil Beilke

Hotel Partners

Dana Blasi

Dana is President and CEO of Gaslamp Hotel Management, Inc. With 25 years of experience in the hospitality business, he is also Chairman of Ramada Inns National Association board of directors.

Dana Blasi

Cris Vasquez

Cris is VP of Operations, a Certified Hotel Administrator and former Chairman of Choice Hotels Owners Council.

Cris Vasquez