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Article: 3 biggest myths about Occupancy | by Ira Vouk June 6th, 2014

Occupancy is one of the three main indexes used in the science of Revenue Management (along with ADR and RevPAR). It is the percentage of all rental units in the hotel that are occupied at a given time.

The three main misconceptions about occupancy that are still prevailing in the hotel industry are:

  • Occupancy should be the target for maximization
  • Occupancy should be forecasted
  • Occupancy should be the indicator and trigger for price adjustments...

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